CD & DVD Direct Mail Campaigns
When CDs & DVDs (or diskettes) are included in your Direct Mail (DM) campaign, Media Technology can provide data that supports the increase in viewers and response rates.
Our experience in handling digital media enabled us to develop practices, technologies and smart packaging solutions through our client's ongoing requirements for sending media. To ensure that your electronic information and physical media (CDs & DVDs) are well protected, our unique and patented DISC MAILER solutions have been optimised for Australia Posts automated sorting machines and can be tracked and traced during delivery.
The importance of 'auto' sorting is that you can send ' POST Approved Disc Mailers ' at bulk mailing rates all over the world. This service is available through Media Technology, Australia Post or a selection of Mail Houses throughout Australia and New Zealand .
With sites in Auckland , Wellington ( New Zealand ), Brisbane , Canberra , Melbourne and Sydney ( Australia ), speak to one of our Direct Marketing consultants for advice on your next CD / DVD Direct Mail Campaign. (We also offer assistance with other media)
Australia : dm.au@mediatechnology.com
New Zealand :
http://www.mediatechnology.co.nz/media-technology/cd-mailers.asp
Benefits of the 'POST Approved DISC Mailer'
- Big Savings in Postage Cost compared to more traditional postage packs
- Ability to market your brand through the 'Mailer' with a call to action
- Protection of your DISC so it arrives intact and cost effectively
- Ability to utilise your existing databases with the DISC Mailer
Features of the 'POST Approved DISC Mailer'
Direct Mail is a fast, efficient, flexible and cost effective marketing channel. However, its penetration and impact depends on how well your campaign is organized. Inclusion of digital media components, like CDs or DVDs substantially increases response rates between 3-6 times more than traditional mail. Refer International Recording Media Association Study 2003 / 2004. See http://www.recordingmedia.org/
We continue to work closely with Australia Post and New Zealand Post in designing and testing new Media packaging that can be delivered through their automated mail sorting machines.
By continuing our working partnerships with these organisations, we are able to provide Media Packaging such as CD & DVD Post Approved Mailers that can:
- Lower your postage costs
- Deliver your media with less damage with faster delivery
- Work with your in-houses databases or mailing house partners
- Offer POST APPROVAL and DPID barcodes
POST Approved DISC Mailer Applications
- Promotional CDs & DVDs
- Customer Acquisition Campaigns using CDs & DVDs
- Government Training Tools
- Shareholder Communications
- Mail Order Catalogues
- Subscription Services
- Multimedia Travel Promotions
- Software Updates
Why choose Media Technology for Direct Mail campaigns with DISC?
Experience matters. We know digital media product technology, how it's used and how best to prepare and package it for post or courier shipment. Exclusive packaging is designed to run in automated mail sorting machines (Australia Post & NZ Post) without damage to the CD or DVD.
In-house IT professionals capture, convert and deploy your data into a powerful information tool suitable for addressing, mail merging, password creation or integration with the CD or diskette content. Our systems and processes are tailored for digital information distribution.